Williamsburg’s story begins in the 1850’s when a number of large industrial companies started opening mills, foundries and refineries in the blocks surrounding North 10th Street. The completion of the Williamsburg Bridge at the turn of the twentieth century led to Williamsburg rapidly becoming the most densely populated neighborhood in New York City.
From the 1960’s to the 1990’s, the decline of heavy industry led to the closure of many industrial buildings and the arrival of artists attracted by the prospect of low rents, large floor areas and convenient transportation. The Brooklyn creative community was born.
By the new millennium, Williamsburg was widely regarded as Brooklyn’s creative capital, thanks in large part to Vice Media, who moved in to the former Castwell Foundry at 97 N 10th St in 2003. They converted the former foundry in to a hub of desks, offices and editing suites for writers, designers and production staff.
Vice’s global success during this time owes much to the culture of creativity, collaboration and innovation they promoted during their time at 97 N 10th St, a tradition we’re proud to be continuing today at The New Work Project.