Nicky Balestrieri and Luigi Tadini have been creative partners most of their careers. After starting out on different paths within New York’s vibrant culture and media scene (Balestrieri as a nightlife promoter and event designer, and Tadini as a fashion model and magazine editor), they met while working together at Paper Magazine but really only got to know each other during shared Summers in Provincetown.
Several Provincetown Summers later in 2015, and keen to leverage their creative complementarity, they finally decided to take the plunge and start a company together, but what should they call it? They wanted something that played homage to their community of friends and collaborators and was reflective of the inclusive way in which they planned to run their new company. They decided on the name The Gathery, meaning a home to gatherers. Fast-forward just 2 years and The Gathery is already an 8-person creative team, undertaking large-scale campaigns for high profile clients such as Creative Time, Lanvin, W Hotels, Remy Martin, Swarovski and Phillip Lim. In experiential marketing circles, The Gathery is known for it's forward thinking design and razor sharp event production garnering four Biz Bash Design Awards in addition to a Clio Award in 2016.
Like any truly great partnership, Balestrieri and Tadini each bring something very different to the table, but spend time with them together and their creative affinity is immediately obvious.
Tadini, Balestrieri and their fellow gatherers are constantly pushing the boundaries of creativity. As for the future, they hope to evolve their brand in to one that creates more permanent, longer lasting design work for social spaces and even break into high-end fashion show sets, an initiative they ambitiously refer to as “Gathery 2.0."
Watch this space.
