What is a creative brief? Why do you need one? When do you write one?
Come and join us next Thursday November 8th as we partner with Ladies, Wine & Design to host a workshop aimed at teaching you how to master the creative brief, featuring guest speaker and author Emily Cohen.
Learn how to improve how you collaborate with your clients to develop smartly-crafted briefs that achieve results. Creative briefs are typically repetitive, long-winded, over-reaching, and at worse, a manifestation of corporate politics and insecurities.
The best creative briefs provide a clear set of expectations and define measurable objectives to guide the progress and success of a project. As an added benefit, the creative brief and the development process can express and support the value and power of thoughtful, strategic design in achieving creative and results driven solutions.